Jeremy Laney Pope

Packaging, sales collateral, exhibit design and print advertising for ACT!, Barney (Lyrick Studios), the Salvation Army and others.
 Traditional and online work for American Airlines, Southwest Airlines, Phillips 66, Reliant Energy, Nokia, LaQuinta and others.
Integrated digital work for Greyhound, Dave & Buster's, Dr. Pepper, Sony Electronics, Texas Roadhouse, Kroger and others.
Traditional marketing for technology soon followed by direct response for non-profit; branding and sales support for entertainment.
 Full immersion into branding and promotion for the web across multiple industries including transportation and hospitality.
 Integrated initiatives across multiple traditional and interactive media for wine & spirits, healthcare, consumer electronics and others.
Serious weightlifting in 1991 was followed with one rush after another with inline skating, mountain biking and hunter/jumper horseback riding.
 First tandem jump (skydiving) in 1994 and a second in 2002 provided bookends to a full season of crew on a 39' Beneteau in 2000.
 The ultimate extreme sport of family building began in 1999 and continues today with a beautiful wife and three sensational children.

RECENT ACCOMPLISHMENTS

Jeremy has played a key creative leadership role in the strategy, concept and development of numerous integrated campaigns that involved a cohesive suite of traditional and interactive media. Notable accomplishments include: The strategy and design for multiple Reliant Energy web properties in 2000 and 2001; The strategy, design and development of the online booking engine for LaQuinta Inns & Suites in 2004; the creation of several Medicare ‘Plan D’ related web properties for Pacificare/United Healthcare between 2005 and 2006; the complete brand-build and promotion for ‘Tucker Hill’ (Southern Land Company, Franklin TN) in 2006; The strategy, design and development for the complete suite of web properties for Kindred Healthcare in 2009; and, in 2010 the strategy and design for the complete brand overhaul, e-Commerce web property and marketing communications platform for Cincinnati-based packaging giant, Ampac Holdings.

WORK HISTORY

March 2011 – July 2011
CREATIVE DIRECTOR | Sears Holdings Corporation (Chicago, IL)
Team leadership within the Online Business Unit that manages Sears.com, Kmart.com and other online properties; Oversee strategy, UXA, design and copywriting.


July 2009 – March 2011
CREATIVE DIRECTOR | LeapFrog Interactive (Louisville, KY)
Establishment of agency’s creative ideation process; Departmental leadership and mentoring; New business development and presentation; Guidance for overall agency vision; Accounts included Texas Roadhouse, Sun Tan City, Ampac Holdings, New York Life, Kroger, Kindred Healthcare and Buffalo Trace.


Jul 2005 – Nov 2007
ASSOCIATE CREATIVE DIRECTOR | Slingshot, LLC (Dallas, Texas)
Departmental co-management; New business development and presentation; Design strategy and concept; Accounts included ConocoPhillips, Dave & Buster’s, LaMadeleine, Jack Daniels, Dr. Pepper, 7UP, Greyhound, Southern Land Company, Marriott, Suez Energy, ThyssenKrupp Elevator and VHA.


May 1993 – Jul 2009
ART DIRECTOR | Dba – Jeremy Laney Pope Strategy & Creative (Dallas, Texas)
Contract Creative Strategy and execution for traditional and interactive media; Work includes projects for brands: LaQuinta Inns & Suites, Komen Race for the Cure, Yoplait (General Mills), PacifiCare (United Healthcare), American Airlines, Southwest Airlines, the Salvation Army, Sony and Compaq Computer.


Jan 1991 - May 1993
GRAPHIC DESIGNER | Contact Software International (Dallas, Texas)
Concept and design for packaging, direct mail, brochure, tradeshow exhibit and marketing collateral for ACT! Contact Management Software and related retail software products.